Our story Built inside a real FMCG & e-commerce business

The Operating System for Growing Businesses.

Bring your business operations into focus with purpose-built software for team management, task execution, workforce administration, sales monitoring and advertising operations.

Built from real business challenges. Designed for better business execution.

app.indigenouspraxis.com/home
Your applicationsOWOwner
AxonTeam chat & tasks
Sales TrackerSales & ad spend
Meta AdsCampaign performance
AttendanceCheck-in & leave
Illustration
The problem we solve

Growing a Business Shouldn't Mean Losing Control.

As a team grows, work spreads across chats, spreadsheets and separate tools, and the owner ends up as the final bottleneck for too many decisions. We know, because we lived it.

Scattered communication

Instructions, photos and updates are spread across personal chat groups, where they get buried within hours.

Unclear task ownership

When a request has no named owner and no deadline, everyone assumes someone else is handling it.

Repeated follow-ups

Managers spend their day chasing status updates instead of improving how the work gets done.

Manual reporting

Someone copies messages into spreadsheets every evening, and the report is already out of date when it is shared.

Limited visibility

Leaders cannot see what is pending, what is blocked or who is waiting on whom without asking.

Disconnected information

Sales, ad spend, attendance and tasks live in different places, so building a full picture takes hours.

Without a system

  • Requests buried in group chats
  • “Who is doing this?” asked every day
  • Status known only by chasing people
  • Reports rebuilt by hand each evening

With a structured system

  • Every request becomes a task with one owner
  • Reviews and approvals follow a clear chain
  • Pending, blocked and done are visible at a glance
  • Reports are generated from the work itself
Our software suite

Four focused applications. One way of working.

Each application solves a specific operational job, and all four sit behind a single sign-in. Start with the one your team needs most.

In daily internal use · Early access

Axon

Turn Conversations Into Accountable Work.

  • Create tasks straight from chat messages and screenshots
  • Approval chain from Manager to Head to Owner, with every step recorded
  • Role-based visibility, alerts and automatic evening reports
In daily internal use · Early access

Sales Tracker

Know Your Numbers. Control Your Growth.

  • Channel-wise sales across marketplaces, quick commerce and your own store
  • Advertising spend next to sales, with a sales-to-spend ratio for every channel
  • GST-inclusive or GST-exclusive view with one switch
In daily internal use · Early access

Meta Ads

Manage Advertising With Better Visibility.

  • Campaign, ad set and ad performance: spend, ROAS, CPA, CTR and more
  • Pause, resume and budget changes for authorised roles, with every change logged
  • Team notes on campaigns, ad sets and ads, with Excel export
In daily internal use · Early access

Attendance

Make Workforce Management Simpler.

  • Kiosk check-in with a PIN or QR badge on a paired device
  • Leave requests and approvals, shifts, weekly offs and holidays
  • Monthly summary and daily register exports (Excel and CSV)

Product previews are simplified illustrations, not screenshots of customer data.

How Axon works

From a message to a signed-off result.

Axon, our flagship application, follows the path work actually takes inside a business, and records every step.

Communicate

Teams talk in department and company chats, sharing screenshots and files.

Assign ownership

A message or screenshot becomes a task with one owner, a priority and a due date.

Execute

The owner accepts, works and submits the task, attaching proof of the finished work.

Review

The Manager and Head review in turn. Each can return the task for correction or ask for more information.

See & sign off

The Owner gives final approval, and dashboards and evening reports show the whole picture.

Sales Tracker, Meta Ads and Attendance are separate applications with their own jobs. They share one sign-in, but they do not exchange data with Axon.

Built for growing teams

For businesses that have outgrown chat groups and spreadsheets.

Indigenous Praxis is designed for teams where several departments, managers and channels need to work in step, and where the owner needs clarity without doing every follow-up personally.

Small & medium businesses

Bring structure to a growing team without enterprise complexity.

D2C & e-commerce brands

Follow sales channels, ad spend and fulfilment work in one routine.

Agencies

Turn client requests into assigned, reviewed and approved deliverables.

Manufacturing businesses

Coordinate production, packaging and shop-floor attendance.

Operations-led organisations

Make every handover, review and sign-off visible.

Multi-department teams

Give each department its own chat while leaders keep the full view.

Owner-led companies

Delegate with confidence while keeping final approval where it belongs.

FMCG brands

Software shaped by the daily rhythm of a consumer-goods business.

Less chasing, more doing

Clear ownership and visible status mean fewer “any update?” messages.

Decisions at the right level

Managers and Heads review first, so the owner sees work that is ready to approve.

One routine for the numbers

Sales, ad spend and attendance each have a single place to check.

Our origin story

Built Inside a Real Business. Created for Businesses Everywhere.

Indigenous Praxis began inside Indigenous Honey, a growing FMCG and e-commerce business in the Turritopsis Group. Tasks were scattered across chat groups, follow-ups took over the managers' day, and the founder had become the final bottleneck for too many decisions.

So we built our own tools: first for tasks and approvals, then for sales, advertising and attendance. Our own teams use them every day. Now we are developing them into products that other organisations can use.

Read our story
  1. The problem

    Real operational pain in a growing, multi-channel consumer business.

  2. Our own tools

    Internal applications built to fix one problem at a time.

  3. Used every day

    Owner, Heads, Managers and team members run their work on them.

  4. Opening up

    Now available to other businesses through demos and early access.

Trust & transparency

Designed for accountability, careful with your data.

Business software should make responsibility clearer and keep your records safe. These principles guide how we build.

Clear accountability

Every task has an owner, a due date and a recorded history of who reviewed, returned or approved it.

Role-based design

Owner, Head, Manager and team roles see and do only what their role allows. These checks run on our servers, not just in the screen you see.

Operational visibility

Dashboards, approval queues and evening reports show what is moving and what is stuck.

Reliable records

Tasks are never deleted and approvals are never overwritten, so the full record stays intact.

Careful data handling

All traffic is encrypted over HTTPS, passwords are stored as one-way hashes, and databases are backed up nightly with encryption.

Honest about readiness

We say clearly which features are live and which are planned. Read the details on our security page.

How we protect information

Pricing

Flexible Plans for Growing Businesses

We are onboarding businesses through demos and early access. Plans will be offered for individual applications and bundles, with monthly or annual billing.

Single application

Start with the one tool your team needs most.

Pricing on requestMonthly or annual, planned
  • Choose Axon, Sales Tracker, Meta Ads or Attendance
  • Guided setup for your team
  • Add more applications later
Request Pricing

Business & enterprise

For larger teams or specific requirements.

Talk to usScope agreed with you
  • Multi-department structure
  • Custom approval chains
  • Onboarding support
Contact Us

There is no self-service sign-up, free plan or card checkout yet. Access is arranged with our team.

FAQ

Frequently asked questions

What is Indigenous Praxis?

Indigenous Praxis is a software company building focused applications for business operations: team communication and task execution, sales visibility, advertising operations and workforce administration. The applications were first built for, and are used every day inside, a growing FMCG and e-commerce business.

Which applications are included?

There are four today: Axon (team chat, tasks and approvals), Sales Tracker (channel-wise sales and ad spend), Meta Ads (Facebook and Instagram advertising performance and control) and Attendance (check-in, leave, shifts and monthly records). They all sit behind one sign-in.

Can businesses use individual applications?

Yes. Each application does its own job and can be used on its own. You can start with one, for example Axon, and add others later. They share a sign-in, but they do not depend on each other.

Is Indigenous Praxis suitable for small businesses?

Yes. The software was built in a business with a small leadership team and staff across several departments, so it suits small and medium businesses that are outgrowing chat groups and spreadsheets. In a demo we can talk through whether it fits your structure.

How can I request a demonstration?

Fill in the demo request form with your business details and the product you are interested in. Our team will contact you to arrange a walkthrough.

How do I get access to a product?

Access is currently arranged with our team, starting with a demo. If there is a fit, we set up access for your organisation and create your team's logins. If your business already has access, sign in at app.indigenouspraxis.com.

Are subscriptions currently available?

Not yet as a self-service purchase. Pricing and billing for individual applications and bundles are being finalised, and there is no online checkout or free trial at the moment. Request pricing and we will talk you through the current options.

Bring More Clarity to the Way Your Business Operates.

See how Indigenous Praxis applications could fit your teams, your approvals and your reporting. We'll walk you through the software we use every day.